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Integrated Marketing Manager

Company: VirtualVocations
Location: Bakersfield
Posted on: November 8, 2024

Job Description:

A company is looking for an Integrated Marketing Manager to execute marketing programs that generate new prospects and advance existing opportunities for sales teams.



Key Responsibilities

Execute campaigns across the full funnel in coordination with various teams
Forecast and measure the impact of demand creation activities on sales pipeline and revenue
Build and execute campaign activations across multiple channels like webinars, email, and direct mail


Required Qualifications

2+ years of demand generation or growth marketing experience
Analytical skills with experience using data to drive business impact
Strong track record of planning and managing large-scale campaigns
Experience with marketing automation tools like Marketo and Salesforce
BS/BA degree or equivalent experience required

Keywords: VirtualVocations, Hanford , Integrated Marketing Manager, Advertising , Bakersfield, California

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